Another Bite of the ‘Cookie’

The person responsible for the EU’s Digital Agenda said at a recent speech in Brussels that ‘do not track’ (‘DNT’) functions will not, on their own, allow website owners to comply with EU rules on ‘cookies’.

‘Cookies’ are small text files that remember a user’s activity on websites so that websites and third-parties can record a user’s online behaviour to save personalised content to enable website operators to pass on the stored information to other parties, such as advertisers.

During the speech it was recommended that internet users are informed, not only about default settings in their software and devices, but also of the importance of their DNT choice so that their “explicit consent” is given to activate them.

Circumstances in which website operators and advertisers would be allowed to serve online users with cookies in spite of turned-on DNT settings should be limited; and justifiable.

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